You may think that Big Data is just a ‘buzz word’ and is not really relevant to your moving company. It might be time to think again. Movers are waking up to that value of collecting their customer data and using it to gain business advantages.
Recently there have been big steps made in Cloud-based information processing. Your customer data can be a gold mine that could tell you a great deal about how efficiently your business is running while giving you indications on how to improve it.
Trend analysis and what is called predictive analytical content can be used to help manage everything from claim checking to the retention and training of your staff.
The key is to turn data into information and information into insight. Imagine being able to identify one of your international pack-out groups that, in the past year, has had a strong correlation to an above-average number of damage claims.
Is there a trend with one of your surveyors or agents that consistently underestimate volume? Are late delivery times directly related to specific days of the week in Singapore? Are certain items damaged consistently so that an alternative packing method could be identified? What is the average volume for a family of 4 moving to Europe and how can this be used to double check quotes? In our business where margins are thin, these ‘tweaks’ can make the difference between turning a profit or suffering a loss on a relocation client.
A good example of an application that can capture client data and create management reports is the new MovePro.
The MovePro enables you to accurately manage client data from inspection right through the entire packing and unpacking process.
It stores the data in the MoveCloud, is accessible 24/7 and can be integrated into legacy systems. Its advanced information reporting based on compiled client data can help you manage your business better.